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Employee EngagementWhat is employee engagement?
Poor productivity is the scourge of British business, with many looking at tools and technology to solve the problem. This is short sighted. Productivity increases when employees have a clear line-of-sight as to how their daily actions affect the business, going beyond mere alignment to true engagement. A sound employee engagement strategy can take your biggest cost (your staff) and transform them into vocal advocates to become your biggest asset. Why employee engagement is important Employee engagement is important because it impacts at all levels on how your brand is delivered. Internal branding is when employees understand how they personally make a difference for customers (and indeed all stakeholders) by truly living the brand. The goal is to deliver the brand promise consistently and genuinely through every touch point. Every contact leaves a trace. |
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Di Burton - Employee Engagement Consultant
Di Burton is an employee engagement UK consultant who generates employee engagement ideas and strategies so that businesses can realise the full potential of their workforce. Her bespoke engagement strategies are designed to engage employees at all levels, or certain groups as required. This can be achieved through leaders articulating their vision, and through good line management. Di is adept at crafting messages and developing platforms that enable employees to join in conversations about individual, team and company purpose, and establishing motivational hooks. |
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How Di Creates Bespoke Employee Engagement Strategies
Di starts with the organisation’s mission, vision and values. These are the DNA to work with. How to communicate Mission (what we do),Vision (what we aspire to be), and Values (how we behave) guides the communication strategy. It’s the corporate values that underpin culture and behaviour; Di finds best practice examples of desirable behaviours from within the company, and shares these actions internally as a way to hold people together, and externally as a way to attract talent and to build trust with clients. It's fundamentally about getting employees to understand what it means to live by those values at work, and about creating a culture and the overall confidence in the workplace to do just that. The more that members of staff feel they have an authentic relationship with their employer, the more effective they will be at driving organisational strategy. The Employee Engagement strategy will ensure communication is regular and consistent, and constantly relates back to what the brand stands for. Not only are leaders coached in living and communicating the values through all their own actions, but employee recognition schemes are aligned to values and behaviours as well. Di also works directly with managers, giving them the tools and skills to inspire their teams and motivate them to influence employee behaviour on your behalf. What role do values play in engaging staff? |